Cadillac Reveals Its First Formula 1 Livery During the Super Bowl

Cadillac revealed the livery for its first Formula 1 season on Sunday night, showing the car during a television ad at the Super Bowl, according to Formula 1 (opens in a new tab).

The ad ran during the NFL championship game between the New England Patriots and the Seattle Seahawks in Santa Clara, California. The team also unveiled the design in New York's Times Square at the same time.

The design is split between black and white. Cadillac is the newcomer on an 11-team grid in 2026.

Why black and white

Dan Towriss, CEO of the Cadillac F1 operation, said the colors were chosen with care, according to Formula 1 (opens in a new tab).

"We see real meaning in the colours," Towriss said. "For us, black represents this bold attitude of the car. I think when you see the black side it looks a little mean, and it has some attitude. Then white, which is the actual racing colour of America… We wanted to have white on the car. It's fresh, it's clean, it's optimistic. It's really the balance of those two."

He added that Cadillac's badge goes monochrome on its high performance models, "an element of the brand that we wanted to lean into for F1."

"It was a tremendous event for us last night, to be able to show the car to the world, and to launch this team," Towriss said.

Bottas and Perez lead the lineup

Valtteri Bottas and Sergio Perez drove the car for the first time at the Barcelona Shakedown, where it ran a special livery carrying the names of the team's founding members from the United States and the UK.

"We still have lots of problems to solve, and a bit of a mountain to climb, but we are getting there step by step," Bottas said after the shakedown. "Each run we're getting better and more together as a team."

"We got a lot of running, a lot of information," Perez said. "I think we are improving pretty much every run."

Zhou Guanyu is the team's reserve driver, and former IndyCar driver Colton Herta has a testing role. Graeme Lowdon is team principal.

Cadillac's next step was official preseason testing at the Bahrain International Circuit, set for Feb. 11 to 13 and Feb. 18 to 20, before its Grand Prix debut in Australia.

Perez finished 16th in Melbourne to complete Cadillac's first Formula 1 race. Read our Australian Grand Prix recap.

Cadillac has since extended Sergio Perez through 2029, while Valtteri Bottas survived a heavy suspension failure crash in Mexico City. The team's points hunt is tracked in our 2026 F1 standings breakdown.

Sources: Formula 1. More Formula 1 coverage on Undrafted.

Photo: Cadillac Formula 1 Team via X