Formula 1

Apple Outbids ESPN for Formula 1: Big Tech’s Next Lap in the Streaming Race

Apple is set to outbid ESPN for the U.S. streaming rights to Formula 1 starting in 2026, offering a reported $150 million a year — a bold move that could transform F1’s American growth and test whether Big Tech can take live sports to the next level. The deal highlights Apple’s ambitions to blend sports, storytelling, and cutting-edge tech into an immersive fan experience.