Business

LeBron James Sends Cease and Desist to Bron AI Over Betting App Ad That Uses His Likeness

LeBron James' lawyers demanded that Bron AI, a Y Combinator-backed betting app, pull a viral launch ad starring a character who looks and sounds like him, Front Office Sports reported.

By Austyn McFaddenNovember 5, 2026

LeBron James, in a white Team USA warmup shirt and headband, walks across the court at the Paris 2024 Olympic Games.

Sports Business

Sports Owners Have Poured More Than $100 Million Into the Midterms, Led by Mavericks Owner Miriam Adelson

By Austyn McFaddenNovember 3, 2026

Industry News

Britt McHenry Out at State Department After Drink-Throwing Incident at Wizards Game

By Austyn McFaddenOctober 23, 2026

Teams in Business

Latest in Business

Nashville Lands Super Bowl LXIV as Music City Officially Joins the NFL’s Biggest Stage

NFL

May 19, 2026

Congress Is Circling Midseason Coaching Exits After the Kiffin Firestorm

NCAAF

May 15, 2026

The Transfer Portal Was Supposed to Calm Down. It Did Not.

NCAAF

January 15, 2026

Sports Broadcasting’s $5 Billion Problem: RFK and Trump Take Aim at Pharma Ads

NCAAF

September 19, 2025

A New Era Dawns at Lindner Family Tennis Center as $260M Campus Revamp Debuts

Tennis

August 3, 2025

LeBron James Sends Cease and Desist to Bron AI Over Betting App Ad That Uses His Likeness

Sports Owners Have Poured More Than $100 Million Into the Midterms, Led by Mavericks Owner Miriam Adelson

Britt McHenry Out at State Department After Drink-Throwing Incident at Wizards Game

Teams in Business

Latest in Business

Fox Holds the Line on NFL Rights as Murdoch Pushes Renewal Talks Toward 2030

Female College Athletes Are No Longer a Side Plot in the NIL Economy

Allstate Joins LA28 as Founding Partner in the Long Olympic Sales Climb

MLS Clubs Turn World Cup Heat Into Back-of-Kit Cash

Ole Miss Is Suing Its Own Ex-Players Over Revenue-Share Buyouts

WNBA Valuations Keep Surging as Golden State Valkyries Set the Pace

The College Sports Commission Is Finally Drawing Blood on NIL Deals

Nashville Lands Super Bowl LXIV as Music City Officially Joins the NFL’s Biggest Stage

Congress Is Circling Midseason Coaching Exits After the Kiffin Firestorm

The Transfer Portal Was Supposed to Calm Down. It Did Not.

Sports Broadcasting’s $5 Billion Problem: RFK and Trump Take Aim at Pharma Ads

A New Era Dawns at Lindner Family Tennis Center as $260M Campus Revamp Debuts